Lead Trainer
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is a knowledgeable and accomplished Business & Marketing trainer with over 25 years of experience in business training and execution. She loves to find clarity in the ever changing world of digital marketing and uses this to educate professionals about strategies and techniques they can use to grow their businesses. Elizabeth is a fully qualified trainer, holding an ACLP training certificate and a postgraduate diploma in education for adults.
She provides business and marketing audits, digital marketing training, and 1-2-1 business coaching. Elizabeth supports professionals and entrepreneurs to develop their businesses by providing clarity and direction on their goals, target market, communication channels, and content. Her clients have included Apple, Moet, Novartis, and L’Oreal, alongside SMEs in a variety of industries including coaching, food & beverage, nutrition, artisanal products and gifts, charities and non-profits, fashion, and homeware.
Before this, Elizabeth worked for 12 years in professional academia. She enjoyed working as a Digital Marketing Tutor for the Ascento Learning & Development apprenticeship programme and as a Marketing Tutor for Google Squared. She also taught postgraduates a range of UK-based CIM marketing courses including Digital Marketing and Strategic Planning.
The majority of Elizabeth’s early career was within the Entertainment Industry, focused on launching DVDs to market for Warner Bros and Universal Pictures. During this time, she enjoyed
developing marketing strategies for several key brands such as Harry Potter, Fast and Furious, and Mamma Mia.
Course Summary
This comprehensive two-day course is designed for mid-level marketing professionals looking to elevate their social media marketing capabilities. It offers a deep dive into the latest trends, tools, and strategies that define effective social media marketing today. The course combines theoretical insights with practical, hands-on applications, ensuring that participants gain not only knowledge but also the skills to apply what they’ve learned in real time scenarios.
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Participants then explore Social Listening and Community Management, followed by a learning to monitor and engage with audiences. The afternoon delves into Emerging Platforms and Technologies, highlighting new tools and channels, and concludes with a ROI and KPI Measurement Workshop to teach participants how to measure campaign success and optimize performance using data.
Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content. A session on Social Media Algorithms explores how updates influence content visibility. In the afternoon, participants dive into Influencer Marketing Strategies through real-world case studies, and the course wraps up with a Group Project, where attendees create a comprehensive social media content calendar and campaign, applying the strategies covered throughout the day.
By the end of the training, participants will have a toolkit of advanced strategies to elevate their social media marketing performance, ensuring they can drive measurable results and adapt to the constantly evolving digital marketing landscape.
Course Objectives
By the end of this workshop, participants will :
- Master Advanced Social Media Tactics
Participants will enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance - Understand Algorithms and Trends
The course will provide in-depth knowledge of social media algorithms and emerging platform trends, enabling participants to stay updated with the latest developments and effectively boost content visibility - Create and Execute Comprehensive Campaigns
Participants will gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Course Agenda
Day 1 – Master Content Creation and Engagement
- Explore the Social Media Landscape
- Unraveling Social Media Algorithms
- Deep Dive into Advanced Content Creation
- Influencer Marketing & Collaborations
- Hands-On Content Calendar Workshop
Day 2 – Maximize Your Results with Ads and Analytics
- Social Media Advertising Trend
- Master Social Media Advertising
- Social Listening and Community Management
- Emerging Platforms and Technologies
- ROI and KPI Measurement
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
