Lead Trainer
Neil Mann is a digital innovation expert with over 20 years of global leadership experience across APAC, EMEA, and North America. A Chartered Engineer (C.Eng) and Fellow of the British Computer Society (FBCS), Neil specializes in strategic foresight and emerging technologies. Certified by Oxford University as a Blockchain Business Strategist and a member of the Blockchain Association Singapore, he has advised MNCs like Gartner, UBS, and BHP. As a Board Advisor and angel investor in over 20 startups, Neil combines high EQ and strategic vision to simplify complexities, drive innovation, and deliver impactful business outcomes.
Course Summary
This two-day Blockchain Technologies for Business Strategies Course provides a comprehensive exploration of blockchain fundamentals and applications. Day one covers key components, cryptography, protocols, and real-world use cases like cryptocurrencies and digital assets, along with the regulatory landscape and stakeholder roles.
Day two highlights industry-specific use cases, adoption strategies, and evaluation of blockchain solutions. It focuses on best practices for integration, change management, and insights into emerging areas such as DAOs, DeFi, and Web3.
The course examines successful and failed use cases, equipping participants with tools to assess blockchain solutions tailored to business needs. By addressing user experience, data management, and cybersecurity, it ensures a holistic understanding of technology adoption.
Participants leave with actionable insights into blockchain’s current applications and future potential, prepared to navigate challenges and leverage opportunities across industries.
Course Objectives
By the end of this workshop, participants will :
- Understand the historical development of blockchain, tracing its evolution from inception to current significance in technology and business.
- Explore blockchain principles, cryptocurrencies, and digital assets, gaining a solid foundation on their functionality and customer/business impacts.
- Analyze real-world applications of blockchain across sectors, learning from both successes and failures to inform strategic decisions.
- Examine regulatory, compliance, and governance factors, understanding their role across jurisdictions and industries in blockchain implementation.
- Develop skills to identify opportunities and challenges in blockchain integration, fostering strategic decision-making in business settings.
Course Agenda
Day 1
- The Components of Blockchain Technology
- Blockchain Protocols and Networks
- Introducing Cryptocurrencies and Digital Assets
- Ecosystem stakeholders, compliance, regulation, ESG, and legal considerations
Day 2
- Use Cases Across Industries
- Adoption of New Technologies: Change Management and Integration
- How to Evaluate if a Blockchain Solution is the Right Solution for Your Business
- Summary and Wrap-up
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
