Lead Trainer
Michael Lecomte is a seasoned expert in procurement, supply chain, and warehouse management with 17 years of experience across Europe, the Middle East, and Asia. He has worked in diverse industries, including 3PLs, footwear, and beauty.
In addition to his practical experience, Michael has been an influential academic for over a decade, delivering lectures at prestigious universities and training professionals in the corporate world. His global perspective and cross-cultural adaptability enhance his insights into business transformation, operational excellence, and project leadership, ensuring impactful solutions and strong stakeholder collaboration.
Course Summary
The “Strategies for Modern Warehouse Automation” course offers in-depth insights into warehouse automation principles, technologies, and best practices. Combining theory with practical application through case studies and workshops, the course equips participants with essential skills to optimize warehouse operations.
Key topics include automation system types, technologies, strategic planning, implementation, and safety and compliance considerations. The curriculum also covers ongoing maintenance and continuous improvement strategies.
Designed for professionals, this course enables participants to harness the full potential of automation, enhancing efficiency, accuracy, and productivity. It prepares them to navigate modern supply chains and drive success, ensuring competitiveness and sustainability in today’s evolving business environment.
Course Objectives
By the end of this workshop, participants will :
- Understand warehouse automation principles and their role in modern logistics, enhancing operational efficiency.
- Develop skills to assess operations, create integration plans, and implement cost-effective automation solutions.
- Analyze case studies and apply best practices to optimize warehouse processes for increased efficiency and accuracy.
- Implement safety measures, ensure compliance, and establish strategies for ongoing improvement in automated warehouse environments
Course Agenda
Day 1
- Introduction to Warehouse Automation
- Types of Warehouse Automation Systems
- Key Technologies in Warehouse Automation
- Benefits and Challenges of Warehouse Automation
- Case Studies and Best Practices
Day 2
- Planning for Warehouse Automation
- Integrating Automation with Existing Systems
- Training and Change Management
- Safety and Compliance in Automated Warehouses
- Continuous Improvement and Maintenance
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
