Lead Trainer
Francesca Dickson is a governance, risk management, and compliance expert with over 20 years of experience. She has held roles such as Head of Risk and Governance, Risk Manager, Governance Consultant, Compliance Officer, and Company Secretary. Francesca is a trusted advisor, thought leader, and advocate for advancing risk practices.
She excels in building robust risk frameworks, defining risk appetite, and enhancing risk culture. As a consultant, trainer, and coach, Francesca empowers teams and individuals to embrace their roles in risk management. She also designs training programs and mentors risk professionals, with contributions to industry guides and roundtables on emerging risks.
A member of ISCA, CPA Australia, ACCA, and a licensed US CPA, Thomas has held key technical roles in a Big 4 firm, an international bank, and the aviation sector. He served on committees shaping accounting standards, financial reporting, and XBRL. With a master’s degree from the University of Wisconsin-Madison and a Postgraduate Diploma in Strategic Finance from Oxford, he also holds the CFA certification for ESG Investing. Thomas’s extensive experience ensures a transformative learning experience for all participants.
Course Summary
This two-day course equips professionals with the skills to develop, implement, and manage effective Business Continuity Plans (BCPs) while building operational resilience and responding to crises. Participants will gain expertise in risk assessment, business impact analysis, continuity planning, and crisis management, including communication and recovery strategies.
Day 1 focuses on foundational concepts, risk assessments, and developing robust continuity plans to ensure organizational resilience. Day 2 emphasizes practical implementation, crisis response techniques, and integrating continuity plans into daily operations. Participants will refine crisis communication skills and recovery strategies through hands-on exercises and simulations.
By the course’s end, attendees will confidently apply business continuity principles, navigate crises, and safeguard their organization’s future.
Course Objectives
By the end of this workshop, participants will :
- Understand the Business Continuity Management and Crisis Management
- Conduct Comprehensive Risk Assessments and Business Impact Analyses (BIA)
- Create and Document a Business Continuity Plan (BCP)
- Implement and Integrate the BCP into Organisational Processes
- Manage Crises and Communicate Effectively During Disruptions
Course Agenda
Day 1
- Business Continuity ad Resilience
- Risk Assessment and Business Impact Analysis
- Business Continuity Plans
Day 2
- Implementing Business Continuity Plans
- Crisis Management and Communication
- Business Continuity and Crisis Management Exercises
- Group Simulation
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
