Lead Trainer
Colin Millward brings over 35 years of expertise managing international enterprise systems projects across Europe, the U.S., and Asia-Pacific, showcasing leadership, cross-cultural skills, and measurable business outcomes. Since founding Knight Griffin Pte. Ltd. in 2003, he has provided management consulting and corporate training to diverse organisations. Accredited as a PMP® in 2005, Colin holds an MBA and certifications including CRP, CSM, and A-CSPO. As a Principal Mediator with the Singapore Mediation Centre, he resolves complex business disputes. Colin’s engaging approach, combining deep expertise, experience, and humor, continues to impact organisations across the Asia-Pacific region.
Course Summary
As senior project managers, financial acumen is critical to success. Beyond managing budgets, you influence project selection through cost, benefit, and ROI analyses, ensuring projects align with organizational goals. Mastering these financial aspects enables you to make informed decisions and offer strategic recommendations.
How can you confidently navigate complex financial challenges and answer leadership’s toughest questions?
This dynamic course empowers you to excel in financial decision-making. Gain expertise in forecasting outcomes, measuring financial performance, and managing expenditures with precision. Elevate your role as a trusted advisor and become the go-to authority on financial aspects of project management.
Course Objectives
By the end of this workshop, participants will :
- Modernize project estimation techniques by moving beyond traditional metrics to adopt practical methods for accurate work and cost estimation.
- Learn to confidently justify project costs to senior management without relying on complex mathematics or spreadsheets.
- Gain skills to manage budgets and timelines effectively, avoiding overruns and ensuring projects meet financial and time constraints.
- Develop the ability to evaluate future monetary benefits and present compelling financial insights to engage senior management.
- Understand financial principles for evaluating and selecting projects, ensuring efficient resource allocation and project success.
Course Agenda
Day 1
- Project Evaluation and Selection
- Predicting Project Outcomes
- Estimation with Uncertainty and Risk
Day 2
- Producing a Viable Plan
- Cost Baseline Management
- Outcome Measurement and Validation
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
