Lead Trainer
Sohaib Khawaja is a seasoned Data Scientist and Technology Expert with over two decades of experience. Specializing in AI, Machine Learning, Cyber Security, NLP, and Robotics, he has developed innovative solutions for highly regulated enterprise systems. Proficient in programming languages like R, Python, SQL, and C, Sohaib excels in agile development and applies his skills across various industries. A dynamic speaker, he has presented at conferences in over 20 countries. Sohaib holds degrees from prestigious institutions such as UCP, NUS, Cornell, and Syracuse, and is passionate about teaching and empowering others in data science and technology.
Course Summary
This “Leadership in the Digital Age – Harnessing AI and Data Science” course provides a comprehensive introduction to the world of AI and Data Science, equipping participants with fundamental knowledge and practical skills to understand, apply, and appreciate the impact of these technologies on various aspects of our lives.
Through a combination of group exercises and hands-on activities, participants will explore the foundational concepts of AI, delve into the significance of data as the fuel driving AI applications, and discover the diverse applications of AI in everyday life.
Additionally, participants will learn about machine learning principles, explore the potential of AI for personal use, and gain insights into starting their AI projects. The course concludes with discussions on emerging trends in AI and considerations for navigating an increasingly AI-driven world.
Course Objectives
By the end of this workshop, participants will :
- Gain a deep understanding of AI and Data Science, unlocking the potential to harness these transformative technologies.
- Develop practical skills to collect, analyze, and visualize data, empowering informed decision-making in various contexts.
- Explore real-world AI applications in everyday life, from social media algorithms to personalized health companions.
- Master machine learning concepts to create powerful recommendation systems and enhance personalization experiences.
- Empower participants to kickstart their AI projects and prepare for a future driven by innovation, creativity, and ethical considerations.
Course Agenda
Day 1
- Exploring AI and Data Science
- Data: The Fuel of AI
- Making Sense of Data
- AI in Everyday Life
Day 2
- Machine Learning Made Simple
- AI for Personal Use
- Starting Your AI Project
- The Future with AI
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
