Lead Trainer
Kathryn Hemming is a seasoned leadership consultant and certified coach with over 20 years of experience in team development. With a strong background in education and coaching across three continents, she empowers leaders to become confident and effective. Kathryn has led leadership conferences and conducted workshops globally. Her coaching focuses on self-awareness, empathy, and authentic leadership. She is committed to helping leaders and organizations reach their full potential, fostering strong teams within positive, innovative cultures. Kathryn believes leadership is a lifelong journey, encouraging a growth mindset to turn challenges into opportunities for development.
Course Summary
The Importance of Authentic Leadership & Being a Listening Leader
Authentic leadership is vital in today’s dynamic business world, as it fosters trust and builds meaningful relationships through honesty, transparency, and consistency. This session provides practical strategies to help leaders align actions with their values and cultivate a trust-based organizational culture.
Equally important is active listening, a key leadership skill that promotes collaboration and shows team members their ideas are valued. In this session, you’ll learn to apply active listening principles, use effective techniques, ask insightful questions, and overcome common barriers like biases and distractions. Together, these sessions equip leaders with tools to enhance authenticity and listening skills, improving overall leadership effectiveness.
Course Objectives
By the end of this workshop, participants will :
- Develop authentic leadership by exploring strengths, values, and purpose.
- Develop authentic leadership by exploring strengths, values, and purpose.
- Create a safe environment for open communication, feedback, and continuous learning.
- Create a safe environment for open communication, feedback, and continuous learning.
- Strengthen emotional intelligence by regulating emotions and empathizing with others.
Course Agenda
Day 1
- The Importance of Authentic Leadership
- Honest and Authentic Leadership
- Building Trust
- Communicating with Clarity
Day 2
- Developing High Emotional Intelligence
- Creating a Culture of Effective Feedback
- Empowered Teams
- How to Sustain Yourself in the Long Term
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
