Lead Trainer
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is a knowledgeable and accomplished Business & Marketing trainer with over 25 years of experience in business training and execution. She loves to find clarity in the ever changing world of digital marketing and uses this to educate professionals about strategies and techniques they can use to grow their businesses. Elizabeth is a fully qualified trainer, holding an ACLP training certificate and a postgraduate diploma in education for adults.
She provides business and marketing audits, digital marketing training, and 1-2-1 business coaching. Elizabeth supports professionals and entrepreneurs to develop their businesses by providing clarity and direction on their goals, target market, communication channels, and content. Her clients have included Apple, Moet, Novartis, and L’Oreal, alongside SMEs in a variety of industries including coaching, food & beverage, nutrition, artisanal products and gifts, charities and non-profits, fashion, and homeware.
Before this, Elizabeth worked for 12 years in professional academia. She enjoyed working as a Digital Marketing Tutor for the Ascento Learning & Development apprenticeship programme and as a Marketing Tutor for Google Squared. She also taught postgraduates a range of UK-based CIM marketing courses including Digital Marketing and Strategic Planning.
The majority of Elizabeth’s early career was within the Entertainment Industry, focused on launching DVDs to market for Warner Bros and Universal Pictures. During this time, she enjoyed
developing marketing strategies for several key brands such as Harry Potter, Fast and Furious, and Mamma Mia.
Course Summary
This 2-day intensive workshop introduces participants to essential AI tools for content marketing strategy. On Day 1, they will explore AI’s impact, align strategies with AI capabilities, and create buyer personas. Hands-on activities include using AI writing assistants and addressing ethical considerations, followed by AI-driven content distribution and audience targeting with predictive analytics.
Day 2 focuses on advanced strategies and analytics. Participants will master SEO with AI tools, conduct keyword research, and optimize content. They will also use AI for data collection, sentiment analysis, and predictive analytics to forecast performance. The workshop will explore emerging AI technologies like voice assistants and chatbots, and participants will learn to use machine learning for personalized content. A real-world case study will be analyzed to demonstrate AI-powered content marketing.
By the end, participants will understand how to leverage AI to create, optimize, and analyze content marketing strategies for success in the digital landscape.
Course Objectives
By the end of this workshop, participants will :
- Explore AI’s impact on content marketing, aligning strategies with AI capabilities while addressing ethical implications.
- Learn to use AI tools for content ideation, creation, optimization, and SEO, considering ethical considerations.
- Implement AI-driven content distribution and audience targeting strategies, using predictive analytics for better engagement.
- Implement AI-driven content distribution and audience targeting strategies, using predictive analytics for better engagement.
- Discover emerging AI technologies like voice assistants and chatbots, and their potential for personalized content delivery.
Course Agenda
Day 1
- Understanding AI’s Impact on Content Marketing
- AI-powered Content Creation: From Ideation to Optimization
- AI-Driven Content Distribution and Audience Targeting
Day 2
- Mastering SEO with AI Tools
- Leveraging AI for Content Analytics and Optimization
- The Responsible Use of AI in Content Marketing
- The Future of AI-Driven Content Marketing
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
