Lead Trainer
Dr. Nizam Shah Allabasc is a distinguished professional with over 21 years of experience in governance, risk management, and compliance. He is an Adjunct Professor at the University of Geomatika Malaysia and the founder of A. Nizam Shah & Co., an esteemed accounting firm. Holding a Ph.D. in Operational Risks Management from the University of Tun Abdul Razak, an MBA from University Selangor, and a Professional Certificate in Islamic FinTech, he is also a Chartered Accountant with the MIA. Dr. Nizam is a Fellow of the International Compliance Association and a Certified Black Belt in Six Sigma, emphasizing his commitment to excellence in his field.
Course Summary
The Digital Marketing Conference Kuala Lumpur 2024 (DMCKL 2024) is a comprehensive two-day event designed to explore the dynamic intersection of marketing and artificial intelligence. Participants will dive into the latest trends, best practices, and success stories that showcase how AI is transforming the marketing landscape.
From personalized customer engagement to data-driven decision making, this conference will equip attendees with practical insights and strategies to harness the power of AI in their marketing efforts.
By the end of the course, participants will have a deep understanding of AI’s role in marketing and be well-equipped to implement AI strategies in their organizations, leading to improved customer engagement and enhanced ROI.
Course Objectives
By the end of this workshop, participants will :
- Uncover how AI is reshaping marketing strategies, fostering growth, and sparking innovation.
- Leverage AI to improve marketing efficiency, optimize communication, and streamline overall operations.
- Examine regional AI marketing success stories, gaining insights into emerging trends and effective strategies.
- Master advanced AI-powered content creation techniques to enhance engagement and digital relevance.
- Explore ethical challenges and the evolving AI marketing landscape to stay informed and responsible.
- Connect with industry leaders and peers, exchanging ideas and building collaborations in AI marketing.
Course Agenda
Keynote Session
- How Marketing Leaders / Marketers Can Leverage AI to Drive Marketing Transformation
- The Evolving State of AI Marketing in South Korea
- Unlocking Marketing Potential : Exploring Canva’s New AI Features
- Humanising Brands in the AI-Driven Era: Now or Never
- AI-Powered E-Commerce Success That Revolutionizes Digital Marketing Strategies
- AI in Performance Advertising
- The Journey: Big Journeys Begin with Small Steps
- The Future of Sales Leveraging AI in Marketing Strategies
- Future Back: Integrating AI and Unlocking Growth Hacking
- Humans Following Humans: Thought Leadership and How It’s Reshaping Marketing in an AI World
Panel Discussion
- AI Strategies for Customer Engagement
- AI-Driven Content Strategies: Enhancing Customer Engagement in Digital Marketing Through Social Media
- AI and Content Marketing Innovation
Fireside Chat
- AI & Marketing Spectrum: Good or Bad?
Speaker List
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
