Lead Trainer
Dr. Nizam Shah Allabasc is a distinguished professional with over 21 years of experience in governance, risk management, and compliance. He is an Adjunct Professor at the University of Geomatika Malaysia and the founder of A. Nizam Shah & Co., an esteemed accounting firm. Holding a Ph.D. in Operational Risks Management from the University of Tun Abdul Razak, an MBA from University Selangor, and a Professional Certificate in Islamic FinTech, he is also a Chartered Accountant with the MIA. Dr. Nizam is a Fellow of the International Compliance Association and a Certified Black Belt in Six Sigma, emphasizing his commitment to excellence in his field.
Course Summary
The Digital Marketing Conference Kuala Lumpur 2025 (DMCKL 2025): Redefining Digital Engagement is designed to help marketing professionals enhance their customer engagement strategies by leveraging AI, data analytics, social commerce, and omnichannel marketing. The conference will cover practical insights and emerging technologies that will shape the future of customer relationships in the digital space.
By the end of the event, participants will gain a deeper understanding of how these advanced technologies can be applied to their daily work. As engagement in both B2B and B2C landscapes has evolved from traditional print media to digital platforms, this conference will empower attendees to refine and enhance their marketing strategies accordingly.
Course Objectives
By the end of this workshop, participants will :
- Explore the Evolution of Digital Engagement
- Enhance Customer Engagement Strategies
- Understand the Role of AI in Marketing
- Foster Collaboration and Innovation
- Build Future-ready Marketing Teams
Course Agenda
Keynote Session
- Storytelling – Digital Customer Journey
- Epicenter of Brand Experience: Where Storytelling Meets Digital Content Highway
- How Brand can be Social by Design
- The Future of GenAI in Marketing Communications
- Leveraging AI Tools for Personalized Marketing Campaigns
- Crafting Omnichannel Experiences for the Modern Customer
- Business Messaging Solutions
- Future of Work : Reminiscing Challenge Strategy
Panel Discussion
- Evolution of Digital Engagement in Digital Marketing
- Balancing AI and Human Touch in Engaging with Customer
- Building Loyalty in Digital Age
Fireside Chat
- The Human Touch in a Digital World
Speaker List
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
