Lead Trainer
Michael Lecomte is a seasoned expert in procurement, supply chain, and warehouse management with 17 years of experience across Europe, the Middle East, and Asia. He has worked in diverse industries, including 3PLs, footwear, and beauty.
In addition to his practical experience, Michael has been an influential academic for over a decade, delivering lectures at prestigious universities and training professionals in the corporate world. His global perspective and cross-cultural adaptability enhance his insights into business transformation, operational excellence, and project leadership, ensuring impactful solutions and strong stakeholder collaboration.
Course Summary
In today’s dynamic global market, supply chain management is pivotal to business success. The “Advanced Strategic Supply Chain Management” workshop equips professionals with tools and strategies to revolutionize supply chain operations. Over two intensive days, participants will explore strategic planning, global logistics challenges, and emerging technologies like AI and blockchain.
This transformative course features expert-led sessions, real-world case studies, and hands-on activities, empowering participants to drive efficiency, resilience, and innovation in their organizations. Engage in interactive lectures, group discussions, and practical exercises designed to enhance your knowledge and skills.
By the workshop’s end, you will confidently tackle supply chain complexities, implement advanced strategies, and make an immediate impact on your organization’s performance. Take this opportunity to elevate your career, embrace innovation, and lead the future of supply chain excellence.
Course Objectives
By the end of this workshop, participants will :
- Gain advanced strategies to enhance supply chain management skills, becoming a key driver of business success.
- Learn to anticipate and mitigate risks, ensuring supply chain resilience in a dynamic global landscape.
- Discover innovative technologies like AI and blockchain to revolutionize supply chains and lead digital transformation.
- Implement sustainable practices, aligning with global standards to boost organizational reputation and profitability.
Course Agenda
Day 1
- Supply Chain Management
- Supply Chain Strategies and Planning
- Supply Chain Integration and Collaboration
- Procurement and Supplier Relationship Management
- Case Studies and Best Practices
Day 2
- Supply Chain Risk Management
- Supply Chain Performance Measurement
- Sustainable Supply Chain Management
- Global Supply Chain Management
- Technology and Innovation in Supply Chain Management
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
