Lead Trainer
Elizabeth Taylor
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
This 2-day intensive course introduces participants to essential AI tools for content marketing strategy. On Day 1, they will explore AI’s impact, align strategies with AI capabilities, and create buyer personas. Hands-on activities include using AI writing assistants and addressing ethical considerations, followed by AI-driven content distribution and audience targeting with predictive analytics. Day 2 focuses on advanced strategies and analytics. Participants will master SEO with AI tools, conduct keyword research, and optimize content. They will also use AI for data collection, sentiment analysis, and predictive analytics to forecast performance. The course will explore emerging AI technologies like voice assistants and chatbots, and participants will learn to use machine learning for personalized content. A real-world case study will be analyzed to demonstrate AI-powered content marketing. By the end, participants will understand how to leverage AI to create, optimize, and analyze content marketing strategies for success in the digital landscape.
Course Objectives
By the end of this course, participants will:
- Explore AI’s impact on content marketing, aligning strategies with AI capabilities while addressing ethical implications.
- Learn to use AI tools for content ideation, creation, optimization, and SEO, considering ethical considerations.
- Implement AI-driven content distribution and audience targeting strategies, using predictive analytics for better engagement.
- Implement AI-driven content distribution and audience targeting strategies, using predictive analytics for better engagement.
- Discover emerging AI technologies like voice assistants and chatbots, and their potential for personalized content delivery.
Course Content
- Understanding AI’s Impact on Content Marketing
- AI-powered Content Creation: From Ideation to Optimization
- AI-Driven Content Distribution and Audience Targeting
- Mastering SEO with AI Tools
- Leveraging AI for Content Analytics and Optimization
- The Responsible Use of AI in Content Marketing
- The Future of AI-Driven Content Marketing
