Lead Trainer
Colin Millward brings over 35 years of expertise managing international enterprise systems projects across Europe, the U.S., and Asia-Pacific, showcasing leadership, cross-cultural skills, and measurable business outcomes. Since founding Knight Griffin Pte. Ltd. in 2003, he has provided management consulting and corporate training to diverse organisations. Accredited as a PMP® in 2005, Colin holds an MBA and certifications including CRP, CSM, and A-CSPO. As a Principal Mediator with the Singapore Mediation Centre, he resolves complex business disputes. Colin’s engaging approach, combining deep expertise, experience, and humor, continues to impact organisations across the Asia-Pacific region.
Course Summary
Enhance your project management expertise by mastering the crucial skill of measuring business outcomes and ROI. This two-day course equips you with the tools to quantify the true value of your projects, even without a financial background.
Through hands-on training, you will learn to confidently calculate and present ROI to senior directors, clients, and board members. Each session includes practical exercises to help you effectively communicate your project’s impact.
By the end of the course, you will have mastered methods for measuring project success in quantitative terms, enabling informed decision-making and contributing to project selection processes. This training will position you as a strategic leader focused on driving measurable value within your organization.
Course Objectives
By the end of this workshop, participants will :
- Gain proficiency in forecasting and measuring project outcomes using methods like NPV, BCR, and ROI through practical exercises.
- Develop skills to collect, analyze, and interpret data to assess project performance and ensure accurate, credible results.
- Enhance communication skills to present project value and ROI findings, creating clear reports that support strategic decision-making.
Course Agenda
Day 1
- Methods and Methodologies for Value
- Planning Your Approach
- Prospecting for Data
Day 2
- Isolating What We Need
- Getting to the Bottom Line
- Selling the Results We Get
- Conclusion and Q&A
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
