Lead Trainer
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is a knowledgeable and accomplished Business & Marketing trainer with over 25 years of experience in business training and execution. She loves to find clarity in the ever changing world of digital marketing and uses this to educate professionals about strategies and techniques they can use to grow their businesses. Elizabeth is a fully qualified trainer, holding an ACLP training certificate and a postgraduate diploma in education for adults.
She provides business and marketing audits, digital marketing training, and 1-2-1 business coaching. Elizabeth supports professionals and entrepreneurs to develop their businesses by providing clarity and direction on their goals, target market, communication channels, and content. Her clients have included Apple, Moet, Novartis, and L’Oreal, alongside SMEs in a variety of industries including coaching, food & beverage, nutrition, artisanal products and gifts, charities and non-profits, fashion, and homeware.
Before this, Elizabeth worked for 12 years in professional academia. She enjoyed working as a Digital Marketing Tutor for the Ascento Learning & Development apprenticeship programme and as a Marketing Tutor for Google Squared. She also taught postgraduates a range of UK-based CIM marketing courses including Digital Marketing and Strategic Planning.
The majority of Elizabeth’s early career was within the Entertainment Industry, focused on launching DVDs to market for Warner Bros and Universal Pictures. During this time, she enjoyed
developing marketing strategies for several key brands such as Harry Potter, Fast and Furious, and Mamma Mia.
Course Summary
Participants explore the fundamentals of digital marketing audits, focusing on analyzing online presence and identifying key components. Through hands-on engagement with a live case study, they gain practical experience by dissecting audit results and extracting actionable insights for improved marketing strategies.
This session guides participants in aligning business goals with audit findings to craft robust marketing strategies. They learn to define objectives, refine messaging, and select suitable digital channels. A collaborative workshop ensures readiness for real-world implementation by drafting tailored strategies for the selected business.
Participants learn to evaluate strategy effectiveness using metrics like KPIs, integrating data into strategic planning. Through case studies and group exercises, they gain insights into optimizing campaigns. Hands-on activities include creating actionable dashboards and refining performance using analytics.
Course Objectives
By the end of this workshop, participants will :
- Understand audit importance, perform live audits, analyze results, and execute personal audits to ensure business effectiveness.
- Understand audit importance, perform live audits, analyze results, and execute personal audits to ensure business effectiveness.
- Translate data into insights, measure success with KPIs, evaluate ROI, and adopt a test-and-learn approach for continuous improvement.
Course Agenda
Day 1
- Understanding the Importance of Audits for Business
- Breaking Down the Digital Audit Process
- Real-world Experience with Live Audit
- Deciphering Audit Results and Implications
- Executing Personal Audits
Day 2
- Alignment of Business Goals with Opportunities
- Audience understanding
- Multichannel Presence
- Content Marketing
- Community Building
Day 3
- Translating Insights into Business Opportunities
- Measuring Marketing Success
- Analytics Tools for Marketing
- Determining Return on Investment (ROI)
- Test and Learn
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
