Lead Trainer
Dr. Marco Tieman, CEO of LBB International, specializes in supply chain strategy with a focus on halal ecosystems. He advises diverse clients, including governments, NGOs, and global brands, on halal certification, supply chain management, and risk mitigation. As Project Director of Indonesia’s 500-hectare Modern Halal Valley and an academic at universities in Malaysia and Indonesia, he advances research in halal procurement and logistics. Dr. Tieman serves on prominent halal boards and editorial panels, with extensive publications in Islamic marketing. Author of Halal Business Management (Routledge, 2021), he holds a PhD in Business Management from UiTM, Malaysia.
Course Summary
Join our 2-day course, “High Performance Halal Supply Chains and Ecosystems,” designed to provide an in-depth understanding of halal supply chain management. This comprehensive program caters to professionals and newcomers, blending theoretical knowledge with practical applications.
The course begins by covering core principles, risk management strategies, and the structure of halal ecosystems. It culminates in a hands-on strategic planning workshop, enabling participants to apply learned concepts to real-world scenarios.
Led by industry experts, the program emphasizes sustainable practices and equips attendees with the tools to optimize halal supply chains and ecosystems. Through collaborative discussions and expert guidance, participants will enhance their proficiency in managing risks and developing high-performance strategies.
Whether you’re experienced in the halal industry or exploring its potential, this course delivers actionable insights and practical skills to drive success in halal supply chain management and ecosystem development.
Course Objectives
By the end of this workshop, participants will :
- Understand halal supply chain management, including foundations, value chain dynamics, and emerging trends.
- Develop skills to identify, assess, and manage risks in halal supply chains.
- Learn key components and sustainability factors of halal ecosystems.
- Analyze real-world case studies to extract practical insights for various contexts.
- Participate in strategy workshops to develop actionable plans for optimizing halal supply chains and ecosystems.
Course Agenda
Day 1
- Halal Supply Chain Management
- Risk Management in Halal Supply Chain
Day 2
- The Ecosystem in Halal Supply Chain
- Halal Supply Chain and Ecosystem Strategy
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
