Lead Trainer
Bob Low is a LinkedIn Top Voice and Business Growth Strategist specializing in B2B marketing and LinkedIn lead generation. He has helped businesses drive growth and enhance digital presence. Previously, as Head of Growth at NEXT Academy, Bob revolutionized growth strategies for coding and digital marketing courses. At Thai Odyssey Group, he led content creation, influencer campaigns, and rebranding efforts across Southeast Asia. Bob’s career includes roles at WebLITE, Saatchi & Saatchi, and Isobar, where he managed business development and social media campaigns for global brands. He holds a degree in Marketing Management from Universiti Teknologi Malaysia.
Course Summary
Unlock LinkedIn’s full potential with our 2-day training course designed for professionals and businesses seeking to maximize their impact on the world’s largest professional network. This hands-on workshop equips you with the skills to build a powerful LinkedIn presence, generate quality leads, and drive business growth. Whether enhancing your personal brand, connecting with top executives, or leveraging LinkedIn’s advanced tools, this course offers the knowledge and strategies you need to succeed.
Attendees will learn to create a compelling LinkedIn presence, expand their network by connecting with industry leaders, and develop effective lead-generation strategies. The course teaches how to craft engaging content that resonates with your target audience and increases visibility. Participants will master LinkedIn tools like Sales Navigator and LinkedIn Events, optimizing marketing and sales efforts. Additionally, they will discover how to use AI tools to streamline content creation, saving time and boosting efficiency.
Course Objectives
By the end of this workshop, participants will :
- Enhance participants’ ability to create LinkedIn profiles that increase professional visibility and credibility.
- Empower participants to effectively use LinkedIn’s features for network expansion and business influence.
- Guide participants in crafting and executing a content strategy that drives engagement and strengthens their LinkedIn brand.
- Introduce AI tools that simplify content creation, helping participants produce impactful posts and articles.
- Equip participants with strategies to connect with and build relationships with top executives on LinkedIn.
Course Agenda
Day 1
- LinkedIn Fundamentals
- Finding Leads on LinkedIn
- Content Strategy on LinkedIn
- AI Content Writing for LinkedIn
- Networking with CEOs
Day 2
- LinkedIn Events
- LinkedIn Sales Navigator
- LinkedIn Advertising
- LinkedIn Lead Generations
- Conclusion and Q&A
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
