Lead Trainer
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is a knowledgeable and accomplished Business & Marketing trainer with over 25 years of experience in business training and execution. She loves to find clarity in the ever changing world of digital marketing and uses this to educate professionals about strategies and techniques they can use to grow their businesses. Elizabeth is a fully qualified trainer, holding an ACLP training certificate and a postgraduate diploma in education for adults.
She provides business and marketing audits, digital marketing training, and 1-2-1 business coaching. Elizabeth supports professionals and entrepreneurs to develop their businesses by providing clarity and direction on their goals, target market, communication channels, and content. Her clients have included Apple, Moet, Novartis, and L’Oreal, alongside SMEs in a variety of industries including coaching, food & beverage, nutrition, artisanal products and gifts, charities and non-profits, fashion, and homeware.
Before this, Elizabeth worked for 12 years in professional academia. She enjoyed working as a Digital Marketing Tutor for the Ascento Learning & Development apprenticeship programme and as a Marketing Tutor for Google Squared. She also taught postgraduates a range of UK-based CIM marketing courses including Digital Marketing and Strategic Planning.
The majority of Elizabeth’s early career was within the Entertainment Industry, focused on launching DVDs to market for Warner Bros and Universal Pictures. During this time, she enjoyed
developing marketing strategies for several key brands such as Harry Potter, Fast and Furious, and Mamma Mia.
Course Summary
In today’s data-driven marketing environment, marketers must navigate complex data to make impactful decisions. Marketing Analytics: Insight for Growth is a two-day, hands-on course designed for professionals looking to harness the power of analytics.
Participants will learn key skills such as analyzing customer behavior, optimizing campaigns, and making data-driven decisions for business growth. The course covers advanced techniques like predictive analytics, A/B testing, and multi-channel attribution, offering real-world applications.
Interactive sessions, practical exercises, and case studies bridge the gap between theory and practice. Attendees will also learn data visualization techniques, develop customer personas based on insights, and address data ethics and privacy concerns to handle data responsibly.
By the end of the course, participants will be equipped with the tools and knowledge to drive marketing success through analytics.
Course Objectives
By the end of this workshop, participants will :
- Master advanced data collection, management, and analysis techniques to optimize marketing performance.
- Develop data-driven customer personas and use predictive analytics to forecast behavior and market trends.
- Assess marketing campaign effectiveness through multi-channel attribution and A/B testing.
- Leverage AI, machine learning, and marketing mix modeling for enhanced strategy and budget allocation.
- Leverage AI, machine learning, and marketing mix modeling for enhanced strategy and budget allocation.
Course Agenda
Day 1
- Marketing Analytics Landscape
- Advanced Data Collection and Management
- Customer Segmentation
- Customer Persona Development
- Hands-On Workshop: Creating Customer Journey Maps
- Case Study Review & Discussion
Day 2
- Exploring New AI-Driven Marketing Analytics Tools
- Advanced Predictive Modeling and Machine Learning
- Multi-Channel Attribution Modeling
- A/B Testing and Experimentation Masterclass
- Privacy and Ethic in Marketing Analytics
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
