Lead Trainer
Elizabeth Taylor
Digital Marketing Trainer & Professional Speaker
Elizabeth Taylor is an experienced Business & Marketing trainer with over 25 years of expertise in business strategy, training, and execution. Passionate about bringing clarity to the evolving world of digital marketing, she equips professionals with the strategies and tools needed to grow their businesses. A fully qualified trainer, she holds an ACLP training certificate and a postgraduate diploma in adult education. Elizabeth specializes in business and marketing audits, digital marketing training, and 1-on-1 business coaching. She helps professionals and entrepreneurs refine their goals, target market, communication strategies, and content. Her client portfolio includes global brands like Apple, Moët, Novartis, and L’Oréal, as well as SMEs across industries such as coaching, food & beverage, fashion, and non-profits. Previously, Elizabeth spent 12 years in professional academia, tutoring digital marketing for Ascento Learning & Development and Google Squared, and teaching UK-based CIM marketing courses. She also built her early career in the entertainment industry, leading marketing campaigns for Warner Bros. and Universal Pictures, including major franchises like Harry Potter and Fast and Furious.
Course Summary
In today’s data-driven marketing environment, marketers must navigate complex data to make impactful decisions. Marketing Analytics: Insight for Growth is a two-day, hands-on course designed for professionals looking to harness the power of analytics. Participants will learn key skills such as analyzing customer behavior, optimizing campaigns, and making data-driven decisions for business growth. The course covers advanced techniques like predictive analytics, A/B testing, and multi-channel attribution, offering real-world applications. Interactive sessions, practical exercises, and case studies bridge the gap between theory and practice. Attendees will also learn data visualization techniques, develop customer personas based on insights, and address data ethics and privacy concerns to handle data responsibly. By the end of the course, participants will be equipped with the tools and knowledge to drive marketing success through analytics.
Course Objectives
By the end of this course, participants will:
- Master advanced data collection, management, and analysis techniques to optimize marketing performance.
- Develop data-driven customer personas and use predictive analytics to forecast behavior and market trends.
- Assess marketing campaign effectiveness through multi-channel attribution and A/B testing.
- Leverage AI, machine learning, and marketing mix modeling for enhanced strategy and budget allocation.
- Leverage AI, machine learning, and marketing mix modeling for enhanced strategy and budget allocation.
Course Content
- Marketing Analytics Landscape
- Advanced Data Collection and Management
- Customer Segmentation
- Customer Persona Development
- Hands-On Workshop: Creating Customer Journey Maps
- Case Study Review & Discussion
- Exploring New AI-Driven Marketing Analytics Tools
- Advanced Predictive Modeling and Machine Learning
- Multi-Channel Attribution Modeling
- A/B Testing and Experimentation Masterclass
- Privacy and Ethic in Marketing Analytics
