Lead Trainer
Colin Millward brings over 35 years of expertise managing international enterprise systems projects across Europe, the U.S., and Asia-Pacific, showcasing leadership, cross-cultural skills, and measurable business outcomes. Since founding Knight Griffin Pte. Ltd. in 2003, he has provided management consulting and corporate training to diverse organisations. Accredited as a PMP® in 2005, Colin holds an MBA and certifications including CRP, CSM, and A-CSPO. As a Principal Mediator with the Singapore Mediation Centre, he resolves complex business disputes. Colin’s engaging approach, combining deep expertise, experience, and humor, continues to impact organisations across the Asia-Pacific region.
Course Summary
Project management is a dynamic field requiring skill and expertise, particularly as project managers take on larger, more complex initiatives. Today, it’s not enough to manage scope, cost, and time; project managers must also navigate challenges like risk analysis, stakeholder management, change management, and selecting the right techniques for maximum ROI.
Effective risk management involves identifying and mitigating potential risks early. Stakeholder management ensures the alignment of needs and expectations, contributing to project success. Change management requires strong communication and adaptability, as projects often require adjustments. Finally, selecting the right methodology—whether Agile, Scrum, or Waterfall—ensures optimal project outcomes.
Mastering these aspects allows project managers to navigate complexities and achieve success in even the most challenging projects.
Course Objectives
By the end of this workshop, participants will :
- Develop skills to manage complex, high-stakes projects efficiently.
- Develop skills to manage complex, high-stakes projects efficiently.
- Master change management strategies to ensure project success.
- Master change management strategies to ensure project success.
- Understand and select the appropriate project management methodology (Agile, Scrum, Waterfall) for your project.
Course Agenda
Day 1
- Introduction & Course Positioning
- Methods & Methodologies
- Case Study I
- Advanced Stakeholder Management
- Resources & Pooling
- Risks & Issues
Day 2
- Case Study II
- Motivation & Leadership
- Purchases & Negotiations
- Case Study III
- The Realization of Value
- Final Discussion and Q&A
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
