Lead Trainer
Michael Lecomte is a seasoned expert in procurement, supply chain, and warehouse management with 17 years of experience across Europe, the Middle East, and Asia. He has worked in diverse industries, including 3PLs, footwear, and beauty.
In addition to his practical experience, Michael has been an influential academic for over a decade, delivering lectures at prestigious universities and training professionals in the corporate world. His global perspective and cross-cultural adaptability enhance his insights into business transformation, operational excellence, and project leadership, ensuring impactful solutions and strong stakeholder collaboration.
Course Summary
The “Smart Procurement Strategies” workshop is designed to equip participants with the skills and knowledge to excel in today’s dynamic procurement environment. Covering a broad range of topics, the workshop explores both operational aspects and legal considerations, with a focus on supplier relationship management, cost optimization, and navigating regulatory complexities.
Through a combination of theoretical insights, case studies, and interactive discussions, participants will gain a comprehensive understanding of procurement processes and how to apply them in real-world situations. By the end of the workshop, participants will be proficient in implementing effective procurement strategies, optimizing cost efficiency, and addressing procurement challenges, making valuable contributions to their organization’s success.
Course Objectives
By the end of this workshop, participants will :
- Acquire expertise in managing end-to-end processes, from requisition to verification, ensuring seamless operation integration.
- Develop skills to use data for informed decision-making and identifying cost-saving opportunities.
- Plan strategically for cost savings, distinguishing between cost reduction and avoidance, with effective tracking mechanisms.
- Foster collaboration, evaluate performance, and enhance risk management for smooth operational execution.
- Understand and manage service level agreements (SLAs) to optimize service delivery.
Course Agenda
Day 1
- Operational Procurement
- Spend Analysis
- Savings Management
- Supplier Relationship Management (SRM)
- Service Level Agreement (SLA)
- Value Management
Day 2
- Legal Issues in Purchasing
- Contractual Terms and Conditions
- Category Management
- Comprehensive Guide to Understanding and Applying Incoterms 2020 Rules
- Corporate Fraud
Course Methodology
Day 1 focuses on advanced social media marketing techniques, starting with a Social Media Advertising Masterclass covering targeting, optimization, and budget management. Day 2 emphasizes creative and strategic elements, starting with a Social Media Landscape Overview, followed by an Advanced Content Creation Workshop where participants learn to craft platform-specific, high-impact content.
Course Objectives
By the end of the course, participants will be able to:
- Enhance their expertise in advanced social media strategies, focusing on advertising, content creation, and optimizing audience engagement for improved campaign performance
- Stay updated with the latest developments and effectively boost content visibility
- Gain the skills to develop and execute well-structured social media campaigns, incorporating key strategies such as influencer marketing, and ROI measurement to drive business success
Target Audience
Corporate marketing managers, social media strategists, brand managers, digital marketing professionals, content marketing specialists, corporate communications managers, public relations executives, advertising account managers, e-commerce marketing professionals, marketing analysts, business development managers, community engagement officers, internal communications specialists, event marketing coordinators, customer experience managers, nonprofit organization marketing directors, product marketing managers, brand communications specialists and corporate executives interested in digital strategy
Target Competencies
- Master advanced targeting, budget optimization, and performance analysis for impactful advertising
- Craft platform-specific, high-impact content using storytelling and design techniques
- Stay updated on algorithm changes and emerging trends to boost content visibility
- Develop and execute structured social media campaigns with comprehensive content calendars
- Monitor brand sentiment and build loyal communities through effective engagement
- Integrate AI, automation, and new platform strategies to stay ahead in social media marketing
- Analyze ROI and KPI metrics to optimize strategies and measure campaign success
